You’ve probably seen shampoos that say “sulfate-free” and wondered—what’s the big deal with sulfates anyway?
Sulfates are a type of cleansing ingredient found in tons of personal care products. The most common ones you’ll spot on labels are Sodium Lauryl Sulfate (SLS) and Sodium Laureth Sulfate (SLES). They’re really good at creating that rich, foamy lather we associate with a deep clean.
But here’s the catch: sulfates can sometimes be a little too good at cleaning. They don’t just wash away dirt and oil—they can also strip away your hair’s natural moisture. That’s why your hair might feel dry, frizzy, or straw-like after using certain shampoos.
If you’ve got color-treated or chemically smoothed hair, sulfates can also fade your color faster and undo the effects of your treatments. And for people with sensitive skin, sulfates can sometimes cause irritation or even little breakouts along your hairline or back.
If you’ve been dealing with dryness, irritation, or just want a gentler option, going sulfate-free could make a big difference.
Want to make the switch? Our sulfate-free shampoo and conditioner are a great way to care for your hair without the harsh side effects.
